Johannesburg

La Parada

We created a dynamic space that offers guests two distinctly different experiences under one roof. La Parada’s design is intentionally divided into two zones, each with its own unique atmosphere and aesthetic.

La Parada

The front area is bright and inviting, featuring a fresh white colour palette and an abundance of natural light complemented by hanging plants that fill the space. At its centre stands a striking white bar—a first for us—that serves as both a functional hub and a visual focal point.

Embracing the absence of natural light

In contrast, the back area presents a darker, moodier ambience. By embracing the absence of natural light, we have transformed this section into an intimate, immersive experience, making it feel like a completely different venue.

Both areas are unified by a commitment to artistry and detail. Local graffiti artists have brought the back wall to life with bold, expressive designs, while the front area features intricate macramé art suspended from the ceiling, adding texture and movement. A custom-designed tiled wall further elevates the space, creating a cohesive aesthetic.

This project exemplifies our ability to blend diverse elements, resulting in a space that is both functional and captivating.